My name is Michael Baxter and I’m a writer. I’m also a father and a dabbler in many rotating hobbies like cooking, disc golf, PC building, film photography, gaming and pinball machine repair.

I’m currently Copy Director at Jump Company. I’ve been in the field of advertising for over 15 years, learning, growing and writing a metric ton of words for fun and profit.

My approach to advertising is simple: Don’t do the expected thing. Don’t just create something because it’s easy. Do something fun – something that challenges you. And if you make the client nervous, you’re probably doing it right.