For several years, I have been a key writer for nearly all aspects of the STIHL brand. This includes website content, emails, print ads, radio, video, online banners, in-store POP materials, SEM ads and internal communications pieces.
The STIHL brand is about premium quality at an affordable price. It’s about service and an uncompromising vision for its products and sales model. STIHL is not sold at “big box” stores – only servicing STIHL Dealers.
Michael Baxter 