I’ve had the pleasure of writing a wide range of marketing communications, both internal and external, for The Bank of Missouri. With over 20 branches across the state of Missouri, the bank seeks to align its marketing communications under a single brand voice and design.
The bank also seeks to elevate its brand status beyond “local bank” to a regional provider with the expertise and resources to service any size client. They want to be known as a bank that goes beyond commodity banking services to deliver personalized solutions and proactive financial guidance.
To accomplish this, I wrote ads that were conversational, sharp and slightly mischievous. I wanted to portray the bank as the underdog, but a confident one. Through tone and design, the brand conveyed a “big bank” presence while simultaneously poking fun at big banks.
Michael Baxter 