Clean Victory

in 2016, a supplements startup came to us in need of branding. They were calling themselves “VEINZ” at the time and wanted a new name and brand image. Their USP? They actually put ingredient dosages on the bottle.

Nearly all supplement companies keep their ingredient dosages a secret, claiming that information is proprietary. In reality, it’s often a cover to hide how little of each key ingredient they put in their products.

I knew that transparency was a key component of the brand, so I created the name “Clean Victory” and built a brand that was sophisticated, modern and confident. You can see their products and brand story at