I wrote and collaborated on the creative direction for this Dynamite Coffee video. As part of a pro bono creativity exercise, we were free to develop the Dynamite Coffee brand from scratch.
With a name like Dynamite, we didn’t want to mimic the sleepy acoustic feel of other coffee shops. We decided upon a mid-century modern design style, set to big-band jazz music. The up-tempo rhythm lended a fun, “caffeinated” feel to the spot. We are very pleased with how this turned out and hope it sets the tone for future Dynamite marketing efforts.