Health180 from Mitchell Insurance is a co-op insurance plan that pools together small businesses and provides additional healthcare service, including screening, advocacy, specialized provider pricing and re-insurance.

If none of that sentence made any sense to you, then you can begin to understand the communication challenge I faced.

Healthcare is complicated enough when you’re covering yourself. When you’re a business? Things enter a whole new world of complexity and regulation. Mitchell Insurance was looking to offer something unique to business owners – something that will save them money while keeping their employees covered as much as possible.

Visit to see how I tackled this complex service message.

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