Every month, the Kenny Rogers Children’S Center in Sikeston, MO treats over 500 children with developmental disabilities. They offer physical therapy, occupational therapy, cognitive therapy and more – and they do it all for free. They rely on donations to provide these outstanding services, the majority of which arrives during their annual telethon.

The challenge presented to us was that their telethon was not making an impact. People just don’t watch telethons anymore. We proposed that instead of focusing on the telethon, their advertising should focus on donations, which people can make throughout the year. We produced video, digital and billboards that ran during the weeks leading up to the telethon.