During an unprecedented pandemic, Memorial Health System needed to quickly communicate, across multiple platforms and markets, that it was safe for patients to return and have routine and elective procedures. The campaign “Ready. Safe. GO.” was a multi-phase, multimedia campaign that positioned Memorial as both safe and ready for the road ahead. It was also visually unique (not relying on the same stock photos everyone else was using) and provided needed flexibility throughout the unpredictable nature of COVID-19.